Is SEO relevant for Pumps and Valves Manufacturers and Suppliers?
One of the hardest and the loudest arguments I have heard about SEO for engineering equipment manufacturers is this-
"Nobody searches for products like ours."
The fortunate, yet sad, part about this claim is that it is not based on research, on facts, or even on stats. It is entirely an assumption.
The numbers speak differently.
The numbers
A single term like "backflow preventer" is searched 27,100 times a month. "Valves ball valve" sits at 14,800. "Water valve" at 6,600.
These are not brand names. These are people describing a component they need and asking the internet who supplies it.
And that is only the first fifteen
1,15,850 searches every month, in and out of India, from people looking for pumps, valves and similar engineering equipment manufacturers and suppliers.
Industrial valves alone account for 58,140 of them, at an average keyword difficulty of 12.9. Pneumatics and solenoid valves sit at 11.2. Pressure, flow and sensing at 9.9.
What the difficulty number means for you
Keyword difficulty estimates how much authority a page needs before it can compete on the first page of Google.
In most consumer categories you are looking at 50, 60, 70. Across these 67 keywords the average is 13.7.
That gap is the opportunity. It exists because the companies in this industry have not been competing for these terms, which is the same reason the argument at the top of this post gets repeated so confidently.
Nobody is searching for products like yours is not a finding. It is a position taken without looking.
The full list
All 67 keywords, with their category, intent, monthly search volume and keyword difficulty, plus the category rollup.
Run your own product range against it. If a term your company should own is showing volume and a difficulty under 20, that is a page you do not have yet.
If you would like this same analysis run on your specific product range and your current website, write to me at lakshaya15@gmail.com and I will put it together for you.
Thank you for reading.