You don't need another course. You need someone who has already done it, sitting on the other side of the table.

I'm Lakshaya. I got fired from my job, started a marketing business with no savings and no plan, and spent the next three years learning every expensive lesson there is.

Now I help a small number of aspiring business owners do the same thing without the same bill- build a business that can eventually replace their salary, so they can fire their boss instead of the other way round.

Work with me

This page is an application, not a checkout. I pick who I work with.

You already know you are not going to retire from that job.

So you have been reading, saving reels, buying the odd course, opening a Notes file at 1 AM and typing out business ideas you never start.

And still, every month, the salary lands and nothing changes.

Here's what I hear from people in your position, almost word for word-

• "I don't know what to sell, so I keep researching instead of starting."
• "I have an idea but no clue how to find the first person who will pay for it."
• "I can't quit- I have EMIs, a family, and no cushion."
• "I tried once, got no response, and decided it's not for me."

I have said every one of those out loud. In April this year I was close to selling my business for whatever would give me a clean exit.

I didn't. And that is the whole reason this page exists.

Not knowing where to start is a symptom. These are the actual mechanics behind it-

You are selling a service, not an offer

"I do social media" is a service. Every second person does it, so the only thing left to compete on is price. An offer names a specific outcome for a specific buyer in a specific time frame- and stops being comparable to anyone else.

You have no repeatable way to reach buyers

Posting and hoping is not a channel. Without a channel you can run every week, your income depends on luck, and luck does not clear an EMI.

Your sales conversations leak

This one is expensive. I have watched a client book 55 appointments in 30 days and close zero of them, because the calls gave away everything and asked for nothing. Traffic was never the problem.

You are pricing from fear

When you are not sure the work will land, you discount before anyone even negotiates. Then you deliver a premium service on a margin that cannot pay you a salary.

You are trying to quit before the business can carry you

The goal is not to resign on a feeling. The goal is to build the thing on the side until the numbers make the resignation boring.

Every one of these is fixable, and none of them is fixed by more information. They are fixed by sequence- doing the right thing in the right order, with someone telling you when you are about to waste three months.

I want this fixed- apply now

No modules. No recorded library you never open. This-

1. We build one offer people feel stupid saying no to

One buyer, one outcome, one time frame, priced so the value is obvious. This is the same packaging process I use for my own products and my clients'.

2. We pick one channel and run it until it pays

Cold email, cold calls, DMs, or content- whichever suits your situation and your nerve. One channel, run properly, beats five run badly. My own outreach numbers came from doing exactly this: 609 clinic emails for a 4.4% reply rate on one campaign, 141 emails for a 15% reply rate on another.

3. We fix your sales conversation before you scale traffic

Qualifying questions before the call, a script for the call, and a follow-up that does not sound desperate. Over the last three months this took me from 1,200 emails to 25 closed deals, small and big combined.

4. We build the system that runs without you at 2 AM

Recorded calls, written processes, tracked numbers. The difference between a business and a very demanding job is whether it works when you are asleep.

5. We replace your salary in stages, on purpose

First rupee. First month that matches a week of salary. First quarter that matches a month. You do not quit on vibes- you quit on a number, and we decide that number together.

And you get me, honestly. If your idea is weak, I will say so on the first call instead of taking your money and finding out together.

My own business, from 0

I was fired. In year one I made back exactly what the job used to pay me. Year two was 10% above that. Year three I did 3x. This year, year four, I made the whole of that old annual salary inside the first quarter- scaling from ₹0 to ₹50,00,000 a year in three years, and it is still growing.

I am not pretending it was clean. I have carried ₹20,00,000 of debt through part of it and written about that here too. That is exactly why I can tell you which shortcuts cost money.

Products I have built

• citeon.co- SEO and citation auditing, built and launched this year.
• ClinicsRush.com- my Real Review Flow system, already running for clinic clients.
• The Ultimate Clinic Closer Playbook- the call script my clinics close with.

Client results I have written up in full

• 22 past patients reactivated in 3 days for a clinic, from a sequence we had just switched on.
• A funnel that booked 55 appointments in 30 days at ₹700 a day- and the honest account of why those appointments weren't closing, and what we changed.
• $6,879 collected against a $49 a month tool, for $6,781 of profit on one outreach campaign.

Every number on this page is written up somewhere on this blog, with the campaign behind it. Read those first, then decide if you want to work with me.

Work with me

How to apply

I take on a small number of people at a time, so there is a short application- it tells me the top 3 problems you are trying to solve, what you have already tried, and what you expect from working with me.

If I don't think I can help you, I will tell you that instead of selling you something.